Research on the Brand Boundary-crossing Mechanism Driven by Digital Technology from the Perspective of Structuration Theories

WANG Xue-lian, ZHANG Xue, LIU Hong, SUN Jia-hui, XU Bo-hong

Journal of Management Case Studies ›› 2022, Vol. 15 ›› Issue (6) : 636-651.

PDF(1742 KB)

Editor Center Author Submission Contact Us Peer Review
PDF(1742 KB)
Journal of Management Case Studies ›› 2022, Vol. 15 ›› Issue (6) : 636-651. DOI: 10.7511/JMCS20220604

Research on the Brand Boundary-crossing Mechanism Driven by Digital Technology from the Perspective of Structuration Theories

    {{javascript:window.custom_author_en_index=0;}}
  • {{article.zuoZhe_EN}}
Author information +
History +

HeighLight

{{article.keyPoints_en}}

Abstract

{{article.zhaiyao_en}}

Key words

QR code of this article

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations
{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2022, 15(6): 636-651 https://doi.org/10.7511/JMCS20220604

References

Publishing order | Descend order by publishing year | Descend order by cited within

References

{{article.reference}}

Funding

RIGHTS & PERMISSIONS

{{article.copyrightStatement_en}}
{{article.copyrightLicense_en}}
PDF(1742 KB)

Accesses

Citation

Detail
Sections
Recommended

/

〈 〉