About Journals
  • 2024
  • Vol.17 No.2

2008年创刊,双月刊

ISSN:1674-1692

CN:21-9202/G

主管:教育部

主办:大连理工大学

地址:大连理工大学经济管理学院《管理案例研究与评论》 编辑部

邮政编码:116024

电话:0411-84706327/84707226

电子邮件:mcase@dlut.edu.cn

邮发代号:8-224

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    Chinese Business Management Pattern

  • LÜ Chen, WANG Jian, LI Li, LI Fen-fang, PAN Hui
    2024, 17(2): 173-187. https://doi.org/11.7511/JMCS20240201
    Rapid changing environment intensifies the risk of technological innovation in technology-based enterprises. Enterprises need to build a brand new risk control model of technological innovation, which combines “flexibility” to rapid changing environment and “rigidity” of management and control. In this paper, incomplete contract theory is embedded into traditional risk control theory. Through the situational research on the unique risk control model of Sinodata, detailed process of building a “rigid” and “flexible” risk control model is unlocked. Specifically, enterprises should first sink the risk control unit to form a “virtual small and micro enterprise”, so as to speed up the response to environmental changes, obtain the “flexibility” of risk control, and maintain the necessary financial “rigidity” through performance certification. After that, enterprise should reengineer the risk control structure into “multi-level alliance”: On the one hand, it increases structural “flexibility” through dynamic adjustment; on the other hand, it embeds new rules to stabilize the internal relationship, which not only ensures the “rigidity” of management and control, but also achieves the fault-tolerant “flexibility” for innovation failure. Finally, this paper constructs a new technology innovation risk control model, namely “virtual small and micro enterprises + multi-level alliance” model. This paper not only extends risk control theory based on essential characteristics of technological innovation, but also contributes to the incomplete contract theory.
  • Strategy and Organization

  • HAO Po, MA Yu-fan, HUANG Hong-li
    2024, 17(2): 188-204. https://doi.org/11.7511/JMCS20240202
    The corporate social responsibility of platform-based enterprises is crucial to promoting social and economic development. However, it shows a new model which is difficult to explain by the traditional perspectives and theories of company social responsibility. Using the multi-case study method, this paper finds five characteristics of platform-based enterprises in fulfilling their social responsibilities through coding and analyzing the social responsibility practice activities of China's top 100 internet enterprises in 2019: (1) the CSR content boundary is blurred, and the percentage of innovative CSR based on economic responsibility is high; (2) the CSR subjects are diverse, relying on responsibility-oriented platform leadership to perform differentiated management of different responsible subjects; (3) the scope of CSR object is broaden and balance the interests of different responsible objects; (4) the CSR paradigm is established in enterprise itself and the overall social resources, with more diverse and innovative modes; (5) the CSR strategic framework is prominent and the content system is complete.
  • REN Rong-rong, SU Lu-yang, ZHANG Xin
    2024, 17(2): 205-222. https://doi.org/11.7511/JMCS20240203
    Facing the impact of young brands, transformation and change have gradually become an important means for time-honored brands to get rid of the “life and death line”, and inheritance and innovation have gradually become the key points for the development of time-honored brands. Based on the development history of Tongshenghe from 1978 to 2022, this paper adopts the exploratory single case study method, discusses how the time-honored brand has completed its transformation by means of organizational attention and resource orchestration, and puts forward the process model of the time-honored brand's strategic transformation. It is found that the time-honored brand will go through the evolutionary stage of “transformation preparation — transformation implementation — transformation integration” in the process of strategic transformation, which is embodied in the following aspects: (1) based on the coordination of situational awareness of organizational attention, effective allocation of attention and choice of organizational attention, it completes the strategic transformation preparation and identifies the key factors that affect the transformation; (2) complete the implementation of strategic transformation through resource structuring, resource binding and resource utilization, and implement the results of organizational attention selection; (3) complete strategic transformation and integration through the adjustment of business model or business field, and present strategic decisions.
  • Innovation and Entrepreneurship

  • MENG Xiao-tong, YU Xiao-yu, LI Wei-wen, JIA Ying-ya
    2024, 17(2): 223-241. https://doi.org/11.7511/JMCS20240204
    Research on the relationship between entrepreneurship and well-being is mainly based on a static perspective, where the well-being of entrepreneurs at a certain point in time is used to represent their well-being throughout the entire entrepreneurial process. This has resulted in an insufficient exploration of the dynamic aspects of an entrepreneur's well-being, which is a significant reason for the lack of consensus on the relationship between entrepreneurship and well-being. In order to better explore this relationship, this study is based on the self-organization theory and utilizes an exploratory longitudinal single-case analysis approach to explore the changes of entrepreneurs' well-being during the entrepreneurial process. Based on self-organization theory, this research addresses the core question of “how does entrepreneurs' psychological well-being change in the different stages of entrepreneurship”. This research not only delves into the dynamic mechanisms of entrepreneur's psychological well-being in various entrepreneurial stages but also uncovers the self-organizing process of entrepreneurship. The research findings indicate that entrepreneurs engage in different entrepreneurial activities based on their goals in the different stages of entrepreneurship, which leads to changes in their experience of psychological well-being. Furthermore, this research suggests that an entrepreneur's psychological well-being serves as an important feedback signal for their persistence in entrepreneurship. The conclusions of this research inspire entrepreneurs to clearly identify the stages they are in during their entrepreneurial journey, engage in relevant entrepreneurial activities based on the goals specific to the stages, and thus achieve well-being through entrepreneurship.
  • HOU Na, ZHANG Jing-yi, ZHAO Wan-zheng, CHANG Hong, HAO Yue, LIU Wen-wen
    2024, 17(2): 242-262. https://doi.org/11.7511/JMCS20240205
    Digitalization is the key of industrial upgrading. Agricultural enterprises should optimize the traditional agricultural industry with the help of digitalization, so as to complete the upgrading and reconstruction of digital agricultural value chain. Based on the theory of digital innovation capability and agricultural value chain transformation, this study selected two agriculture-related enterprises, Adopt A Cow Co., Ltd and Fengnong Holding Co., Ltd, as the research objects. By constructing a comprehensive analysis framework integrating digital innovation capability and agricultural value chain transformation, this study deeply revealed the mechanism of enterprise digital innovation capability driving agricultural value chain transformation. The research shows that digital innovation capability, as the “second-order” capability of enterprises, would adapt to different objectives. Moreover, the micro mechanism in the form of activity value-added, structure reorganization and logic remodeling could promote the progressive and breakthrough dialectical unity of the transformation trend of agricultural value chain. This study not only provides a new explanatory framework and ideas for digital innovation capability and value chain transformation, but also provides an effective path and theoretical guidance for enterprises to promote agricultural value chain transformation.
  • Marketing and Service

  • LI Chun-qing, LIU Miao-miao, HUANG Hong-li
    2024, 17(2): 263-279. https://doi.org/11.7511/JMCS20240206
    The development of modern digital technology has brought new opportunities to brand alliances. This paper based on the power theory, combined with the interactive perspective of enterprise resources and resource integration, conducts a longitudinal case study on JD, adopts the qualitative research method, and builds a new theory through the rooted analysis of data. The research confirms that there are various types of brand alliances and they have sequential characteristics, so different brand alliances need to be analyzed separately. The results show that: (1) according to the type and order of brand alliance, brand alliance can be divided into four categories: complementary brand alliance, leveraged brand alliance, integrated brand alliance and mutual benefit brand alliance. (2) all types of brand alliances will continue to interact and form new resource pools for enterprises to re-allocate resources. Through different brand alliance models and the development sequence of brand alliance, the function mechanism of brand alliance in enterprises is constructed, which provides a certain theoretical reference for Internet enterprises and digital transformation enterprises.
  • Supply Chain and Logistics

  • XIE Mao-hua, ZHANG Jia-chun, WANG Yi-ru, ZHANG Jing-yu
    2024, 17(2): 280-296. https://doi.org/11.7511/JMCS20240207
    As an emerging technology in the digital era, blockchain has the characteristics of open sharing, decentralisation, establishing trust relationship, tampering, traceability, leaving traces throughout and transparency. Blockchain technology brings new opportunities to enterprise supply chain management, however, how to apply blockchain technology in the enterprise supply chain management about its path and effects have not reached a clear conclusion. This paper takes Mengniu Dairy as the research object, analyzes the practical application motivation, measures, effect and path of blockchain technology in the management of enterprise supply chain. The study found that the four technologies of blockchain jointly ensure the safe and effective operation of enterprise supply chain, but its application in enterprise supply chain management has different paths and effects. Specifically: (1) in the supply chain, distributed ledger achieves cross-platform information sharing and smooth information channels. Consensus mechanism promotes enterprises to reach consensus agreement and improve cooperation performance. Smart contract enables automatic business execution to avoid human intervention. Cryptography can make the information of the supply chain accurate and improve data transparency. (2) in the production process, the use of distributed ledger and cryptography can realize real-time monitoring of production, accurate chain of processing indicators, effectively improve the production process, reduce supervision costs, ensure product quality. (3) in the sales process, real-time feedback from customer terminals under the distributed ledger increases customer stickiness, and the consensus mechanism enables transactions to be verified across the network, avoiding double-flower transactions, smart contract realizes intelligent transaction of orders, speeds up the transaction speed, and uses cryptography to accurately upload the sales path to the chain, realize the transaction traceability, and safeguard the transaction security. On this basis, the application path and effect model of blockchain technology in enterprise supply chain management is finally been constructed. The conclusion of the research not only expands the scope of the boundary between the theory of blockchain technology and the theory of enterprise supply chain, but also provides theoretical guidance for the application of the four blockchain technologies in enterprise supply chain management.
  • Finance and Accounting

  • ZHANG Lin, ZHANG Niu, HUANG Yi-ming
    2024, 17(2): 297-319. https://doi.org/11.7511/JMCS20240208
    Against the backdrop of China's vigorous development of the real economy, the growth of industrial parks has also garnered significant attention. Industrial park asset securitization products experienced explosive growth in 2018, but they are still in an exploratory stage and face a large default risk, which needs to be continuously improved. This paper selects the first defaulted industrial park asset securitization product in China, the Peking University Science Park Commercial Real Estate Mortgage-Backed Loan Support Notes as the research object. Based on the original shallow risk identification and risk mitigation design in Peking University Science Park's asset securitization products. Firstly, this paper conducts in-depth risk identification. It employs quantitative analysis using the KMV model to assess risks. Secondly, put forward a complete risk coping method. Finally, the risk adjustment method is used to evaluate and adjust the existing risks, evaluate and identify the unknown risks, and then build a complete risk management closed-loop mechanism. It is expected to provide useful reference for other enterprises to avoid financing risks, so as to better allow financial services to serve the real economy and promote the steady and long-term development of the real economy.
  • Information System

  • ZHEN Jie, CHEN Lin, DONG Kun-xiang, XIE Zong-xiao
    2024, 17(2): 320-332. https://doi.org/11.7511/JMCS20240209
    Frequent employee' information security violations have become critical issue in enterprise digital operation management. Based on the person-organization fit theory and social exchange theory, this study investigates the influence mechanism of person-organization fit on employees' information security violations using a multi-case study. The results show that: (1) in the context of enterprise information security management, the types of person-organization fit matching are mainly consistent matching and complementary matching. (2) person- organization fit in the context of enterprise information security management consists of four dimensions: Competence, morality, relationship and emotion. (3) person-organization fit has a negative effect on employee' information security violations, while work engagement and organizational commitment play partly mediating roles in this process. The findings can help enterprises improve information security management strategies and reduce the occurrence of employees' information security violations.
  • Case Teaching Research

  • ZHANG Lu, GE Fu-li, CUI Min-jie, ZHANG Qiang, HUANG Hui-jie
    2024, 17(2): 333-342. https://doi.org/11.7511/JMCS20240210
    Case action learning is a new situational teaching method which combines case teaching and action learning. It can greatly improve the training effect of business faculty and has attracted wide attention in the academic circle. On the basis of the connotation, it explores the value logic of case action learning and the path of the large-scale promotion. The study found that: The design at the theoretical and practical levels lays the conceptual foundation for the extensive popularization of the case action learning method; modularization of teaching content builds the core framework of the large-scale promotion of case action learning method; the standardized and structured teaching process constructs the realization logic of the large-scale popularization of the case action learning method. This article explains the internal mechanism of construction of business students knowledge ability and knowledge ability evolution path, deduced widely promoted case action learning path, achieve path standardization, and then establish the promotion logic of case action learning. This study deepens the understanding of the connotation of case action learning method and provides new ideas for the promotion and application of case action learning method with high quality and efficiency.