Research on the Identity Construction Process of Gig Workers in the Context of Digital Platforms

ZHANG Hong-fang, ZHU Zhu, XIN Ling, ZHANG Qi

Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (3) : 309-323.

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Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (3) : 309-323.
Strategy and Organization

 Research on the Identity Construction Process of Gig Workers in the Context of Digital Platforms

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