Supply Chain and Logistics
XIE Mao-hua, ZHANG Jia-chun, WANG Yi-ru, ZHANG Jing-yu
As an emerging technology in the digital era, blockchain has the characteristics of open sharing, decentralisation, establishing trust relationship, tampering, traceability, leaving traces throughout and transparency. Blockchain technology brings new opportunities to enterprise supply chain management, however, how to apply blockchain technology in the enterprise supply chain management about its path and effects have not reached a clear conclusion. This paper takes Mengniu Dairy as the research object, analyzes the practical application motivation, measures, effect and path of blockchain technology in the management of enterprise supply chain. The study found that the four technologies of blockchain jointly ensure the safe and effective operation of enterprise supply chain, but its application in enterprise supply chain management has different paths and effects. Specifically: (1) in the supply chain, distributed ledger achieves cross-platform information sharing and smooth information channels. Consensus mechanism promotes enterprises to reach consensus agreement and improve cooperation performance. Smart contract enables automatic business execution to avoid human intervention. Cryptography can make the information of the supply chain accurate and improve data transparency. (2) in the production process, the use of distributed ledger and cryptography can realize real-time monitoring of production, accurate chain of processing indicators, effectively improve the production process, reduce supervision costs, ensure product quality. (3) in the sales process, real-time feedback from customer terminals under the distributed ledger increases customer stickiness, and the consensus mechanism enables transactions to be verified across the network, avoiding double-flower transactions, smart contract realizes intelligent transaction of orders, speeds up the transaction speed, and uses cryptography to accurately upload the sales path to the chain, realize the transaction traceability, and safeguard the transaction security. On this basis, the application path and effect model of blockchain technology in enterprise supply chain management is finally been constructed. The conclusion of the research not only expands the scope of the boundary between the theory of blockchain technology and the theory of enterprise supply chain, but also provides theoretical guidance for the application of the four blockchain technologies in enterprise supply chain management.