A Study on the Evolution of the New Retail with Multi-channel Integration from the Perspective of Resource Orchestration

LI Gao-yong, LIU Lu, ZHANG Chi

Journal of Management Case Studies ›› 2023, Vol. 16 ›› Issue (2) : 194-205.

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Journal of Management Case Studies ›› 2023, Vol. 16 ›› Issue (2) : 194-205. DOI: 10.7511/JMCS20230206
Marketing and Service

A Study on the Evolution of the New Retail with Multi-channel Integration from the Perspective of Resource Orchestration

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