Brand Equity Co-creation Path Model in the Digital Network Era: An Exploratory Case Study Based on Taobao

YUAN Fan, DONG Da-hai, JIN Yu-fang

Journal of Management Case Studies ›› 2023, Vol. 16 ›› Issue (3) : 323-336.

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Journal of Management Case Studies ›› 2023, Vol. 16 ›› Issue (3) : 323-336. DOI: 10.7511/JMCS20230305
Marketing and Service

Brand Equity Co-creation Path Model in the Digital Network Era: An Exploratory Case Study Based on Taobao

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2023, 16(3): 323-336 https://doi.org/10.7511/JMCS20230305

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