Research on the High-end Brand of Tea Enterprises from the Perspectives of Regional Public Brands and Value Co-creation: A Case of Hangzhou Shifeng Tea Co., Ltd.

WANG Lun, ZHANG Shi-Han, HUAN Jin-Yao, ZHOU Yu-Zhong, JIANG Dong-Shu

Journal of Management Case Studies ›› 2023, Vol. 16 ›› Issue (5) : 538-549.

PDF(1218 KB)

Editor Center Author Submission Contact Us Peer Review
PDF(1218 KB)
Journal of Management Case Studies ›› 2023, Vol. 16 ›› Issue (5) : 538-549. DOI: 10.7511/JMCS20230501
Chinese Business Management Pattern

Research on the High-end Brand of Tea Enterprises from the Perspectives of Regional Public Brands and Value Co-creation: A Case of Hangzhou Shifeng Tea Co., Ltd.

    {{javascript:window.custom_author_en_index=0;}}
  • {{article.zuoZhe_EN}}
Author information +
History +

HeighLight

{{article.keyPoints_en}}

Abstract

{{article.zhaiyao_en}}

Key words

QR code of this article

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations
{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2023, 16(5): 538-549 https://doi.org/10.7511/JMCS20230501

References

Publishing order | Descend order by publishing year | Descend order by cited within

References

{{article.reference}}

Funding

RIGHTS & PERMISSIONS

{{article.copyrightStatement_en}}
{{article.copyrightLicense_en}}
PDF(1218 KB)

Accesses

Citation

Detail
Sections
Recommended

/

〈 〉