Formation Mechanism of Consumer Happiness in China: A Qualitative Analysis Based on Consumption Process

JIN Yu-fang, LI Yu-fei

Journal of Management Case Studies ›› 2023, Vol. 16 ›› Issue (5) : 599-612.

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Journal of Management Case Studies ›› 2023, Vol. 16 ›› Issue (5) : 599-612. DOI: 10.7511/JMCS20230505
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Formation Mechanism of Consumer Happiness in China: A Qualitative Analysis Based on Consumption Process

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