The Development Process Model of Regional Brands Based on the Brand Leverage Theory: A Case Study of Digital Intelligence Empowering the E-commerce Development in Wugong County

LI Chun-qing, SHEN Yuan, WANG Qian-nan, DONG Lian-dang

Journal of Management Case Studies ›› 2023, Vol. 16 ›› Issue (5) : 639-657.

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Journal of Management Case Studies ›› 2023, Vol. 16 ›› Issue (5) : 639-657. DOI: 10.7511/JMCS20230508
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The Development Process Model of Regional Brands Based on the Brand Leverage Theory: A Case Study of Digital Intelligence Empowering the E-commerce Development in Wugong County

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2023, 16(5): 639-657 https://doi.org/10.7511/JMCS20230508

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