Research on the Formation Process Mechanism of Brand Ecosystem Based on Dynamic Capability Perspective: A Case of Renhe Group

YU Ke-fa, GAO Jing-zhang, WANG Hua-lin

Journal of Management Case Studies ›› 2024, Vol. 17 ›› Issue (1) : 89-104.

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Journal of Management Case Studies ›› 2024, Vol. 17 ›› Issue (1) : 89-104. DOI: 11.7511/JMCS20240106
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Research on the Formation Process Mechanism of Brand Ecosystem Based on Dynamic Capability Perspective: A Case of Renhe Group

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2024, 17(1): 89-104 https://doi.org/11.7511/JMCS20240106

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