Research on Strategic Transformation of Time-honored Brands in Seeking Innovation and Change: Based on the Perspective of Organizational Attention and Resource Orchestration

REN Rong-rong, SU Lu-yang, ZHANG Xin

Journal of Management Case Studies ›› 2024, Vol. 17 ›› Issue (2) : 205-222.

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Journal of Management Case Studies ›› 2024, Vol. 17 ›› Issue (2) : 205-222. DOI: 11.7511/JMCS20240203
Strategy and Organization

Research on Strategic Transformation of Time-honored Brands in Seeking Innovation and Change: Based on the Perspective of Organizational Attention and Resource Orchestration

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2024, 17(2): 205-222 https://doi.org/11.7511/JMCS20240203

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