Research on the Influence Mechanism of Virtual Brand Community on brand Relationship :A Case Study of Xiaomi Community

Journal of Management Case Studies ›› 2015, Vol. 8 ›› Issue (1) : 71-83.

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Journal of Management Case Studies ›› 2015, Vol. 8 ›› Issue (1) : 71-83.

Research on the Influence Mechanism of Virtual Brand Community on brand Relationship :A Case Study of Xiaomi Community

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2015, 8(1): 71-83

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