Research on the Motivation of New Ventures' Brand Alliance from Symbiosis Theory Perspective: Case Study of A Home Furnishings Alliance inTangshan

Huang Chungping Zhang Fuxing Liu Pu Zhang Jingmin Ji Wenjia

Journal of Management Case Studies ›› 2015, Vol. 8 ›› Issue (3) : 224-242.

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Journal of Management Case Studies ›› 2015, Vol. 8 ›› Issue (3) : 224-242.

Research on the Motivation of New Ventures' Brand Alliance from Symbiosis Theory Perspective: Case Study of A Home Furnishings Alliance inTangshan

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2015, 8(3): 224-242

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