Research on the Effect Mechanism of Enterprise Branding Based on the Perspective of Strategic Fit:A Case Study of Voglia d'Italia Tour s.r.l

Journal of Management Case Studies ›› 2015, Vol. 8 ›› Issue (3) : 269-283.

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Journal of Management Case Studies ›› 2015, Vol. 8 ›› Issue (3) : 269-283.

Research on the Effect Mechanism of Enterprise Branding Based on the Perspective of Strategic Fit:A Case Study of Voglia d'Italia Tour s.r.l

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2015, 8(3): 269-283

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