The Formation Mechanism of Relationships in Online Brand Community: A Netnography Study Based on the Xin Qi Jun Online Forum of Chery

Zhi-Min ZHOU Ran CHEN Jiang-Le ZHANG Qiang WANG

Journal of Management Case Studies ›› 2015, Vol. 8 ›› Issue (6) : 500-512.

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Journal of Management Case Studies ›› 2015, Vol. 8 ›› Issue (6) : 500-512.

The Formation Mechanism of Relationships in Online Brand Community: A Netnography Study Based on the Xin Qi Jun Online Forum of Chery

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2015, 8(6): 500-512

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