Research on Brand Breakthrough Mechanism in the Context of Industry Trust Crisis: A Longitudinal Case Study Based on Feihe Dairy

DENG Wei-sheng, LIN Ke-biao, CHANG Yu

Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (4) : 492-505.

PDF(1647 KB)

Office Center Author Submission Editor Work Peer Review
PDF(1647 KB)
Journal of Management Case Studies ›› 2025, Vol. 18 ›› Issue (4) : 492-505.
Marketing and Service

Research on Brand Breakthrough Mechanism in the Context of Industry Trust Crisis: A Longitudinal Case Study Based on Feihe Dairy

    {{javascript:window.custom_author_en_index=0;}}
  • {{article.zuoZhe_EN}}
Author information +
History +

HeighLight

{{article.keyPoints_en}}

Abstract

{{article.zhaiyao_en}}

Key words

QR code of this article

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations
{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2025, 18(4): 492-505

References

Publishing order | Descend order by publishing year | Descend order by cited within

References

{{article.reference}}

Funding

RIGHTS & PERMISSIONS

{{article.copyrightStatement_en}}
{{article.copyrightLicense_en}}
PDF(1647 KB)

Accesses

Citation

Detail
Sections
Recommended

/

〈 〉