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Research on the High-end Brand of Tea Enterprises from the Perspectives of Regional Public Brands and Value Co-creation: A Case of Hangzhou Shifeng Tea Co., Ltd.
WANG Lun, ZHANG Shi-Han, HUAN Jin-Yao, ZHOU Yu-Zhong, JIANG Dong-Shu
Journal of Management Case Studies . 2023, (5): 538 -549 .  DOI: 10.7511/JMCS20230501