传统商业伦理在服务型企业的嵌入——基于六家“中华老字号”的扎根研究

郭会斌李魁陈芳丽

The Embedding of theTraditional Business Ethics in the Service Enterprises: The Grounded Research Based on Six "China Time-honored Brands"

Journal of Management Case Studies . 2016, (3): 199 -211 .