结构化理论视角下数字技术驱动的品牌跨界机理研究
王雪莲, 张雪, 刘宏, 孙家慧, 徐博宏
Research on the Brand Boundary-crossing Mechanism Driven by Digital Technology from the Perspective of Structuration Theories
WANG Xue-lian, ZHANG Xue, LIU Hong, SUN Jia-hui, XU Bo-hong
管理案例研究与评论
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2022, (6): 636
-651
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DOI: 10.7511/JMCS20220604
