区域公用品牌与价值共创视角下茶企品牌高端化研究——以杭州狮峰茶叶有限公司为例
王伦, 张诗含, 宦锦瑶, 周羽中, 江东书
Research on the High-end Brand of Tea Enterprises from the Perspectives of Regional Public Brands and Value Co-creation: A Case of Hangzhou Shifeng Tea Co., Ltd.
WANG Lun, ZHANG Shi-Han, HUAN Jin-Yao, ZHOU Yu-Zhong, JIANG Dong-Shu
管理案例研究与评论
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2023, (5): 538
-549
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DOI: 10.7511/JMCS20230501
