老字号求新求变中的战略转型研究——基于组织注意力和资源编排视角
任嵘嵘, 苏露阳, 张鑫
Research on Strategic Transformation of Time-honored Brands in Seeking Innovation and Change: Based on the Perspective of Organizational Attention and Resource Orchestration
REN Rong-rong, SU Lu-yang, ZHANG Xin
管理案例研究与评论
.
2024, (2): 205
-222
.
DOI: 11.7511/JMCS20240203
